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Building Better Government Websites to Meet Agency and Open Government Objectives Symposium: From Strategy to Fulfillment-Training Symposium

March 30, 2010 – Willard InterContinental Hotel

Building Better Government Websites to meet Agency and Open Government Objectives: From Strategy to Fulfillment
Training Symposium 
Creating a Web Strategy to accomplish Open Government and Agency Mission Objectives

This series was rated EXCELLENT by past attendees.

A continuing education training symposium focused on web strategy, governance, content management, usability and measurement issues for federal executives, managers and employees who supervise, create and maintain or review government websites or web content .

We have identified over 20 specific learning objectives covered in this symposium for federal employees and contractors who supervise, create, maintain or review government websites or web content.  Agency websites are becoming more critical to achieving a wide range of mission goals and objectives as well as the increased requirements which the Open Government Directive places on web-based communications for federal agencies. As the role of websites expands in a more open government, governance of content, usability and measuring success becomes more challenging.  The March 30th training workshop will address creating a  Web Strategy to better fulfill Agency Mission Objectives and Open Government Directive mandates through an integrated approach involving improving  Governance, Content Management, increase usability and  Use of Web Analytics as well as Identifying Key Performance Indicators in Open Government.

This symposium will help CXOs and their staff, Web managers, Communications, IT, program managers and Inspector Generals responsible for supervising, developing, maintaining or reviewing Web sites or content understand how to manage the expanding roles of websites in government and at the same time create  more effective agency websites.

Major Topics

• Engaging leadership to obtain support for changes to web strategy .
• Creating a web strategy which complies with and fulfills the objectives of the Open Government Directive.
• Managing development to increase usability.
• Implementing web policies to improve content management and web governance.
• Using web analytics to guide web strategy and development.
• Crafting an information strategy to enable transparency, participation and collaboration .

What You Will Learn

We have identified over 20 specific learning objectives in 4 major key areas:

Open Government Policies and Strategies:

• Understand the following policy areas which must be addresses in Open Government related plans: Web 2.0 tools, Data transparency, Open business culture, Web policy.
• Identify which governance bodies might be the best suited to be accountable for these policies based on the disciplines required to make the critical decisions for each.
• Understand approaches to govern ALL the transformative aspects of Open Government.
• Understand how to translate your agency’s mission to a set of guiding principles for implementing open government on the web.
• Learn how to define key performance indicators for open government on the web
• Learn how to set accountability for the Web presence to ensure open government objectives are met.
• Understand best practices for ensuring senior leadership participation and buy-in of the open government web strategy.
• Understand how the OGD impacts the web staffing.
• Learn how to evaluate Web team roles and identify gaps based on the Open Government Directive (OGD).
• Learn about the pros and cons of in-house versus out-sourced staffing of Web roles and responsibilities.
• Learn best practices for getting buy-in and participation from staff involved with the OGD and the web.

• Describe how web policies can be leveraged to successfully manage content and prevent risk of occurring.
• Define how to implement controls that can detect content issues and and set off triggers for escalation and resolution.
• Describe corrective controls that can appropriately solve content management issues.

Using Analytics to Guide Strategy and Development:

• What’s working and not working in Federal agency web analytics initiatives.
• How to integrate analytics into daily and strategic web channel decision making.
• How to move analytics value out of silos and across the enterprise.
• Key metrics for guiding Federal agency web strategy.
• Getting ready for measurement of the mobile web application tsunami.

Why You Should Attend

• If you supervise, create and maintain or review government websites or web content and will be required to meet new objectives or publish more content and there is an expectation that the website improvement in usability, governance, content management and accomplishing agency or open government goals.

Who Should Attend

• Executives, managers and staff who supervise plan, manage or review government websites which may include:

Format

• Presentations, panel discussion, and collaboration with attendees and speakers

Agenda

7:30	Registration and Continental Breakfast
8:30	Welcome Art Chantker, President, Potomac Forum and Ken Fischer, OpenGovLabs
8:45	Transforming your agency's web presence: Engaging Both Senior Leadership and Web Teams to drive Web strategy and usability Sanjay J. Koyani, Director of Web Communications, FDA
9:15	Engagement Time: Discussion with Speaker
9:30	Open Government and the Web – crafting a strategy to enable transparency, participation and collaboration - Lessons Learned and Best Practices Christine Pierpoint, Principle, Welchmanpierpoint
10:00	Engagement Time: Discussion with Speaker
10:15	Refreshment Break
10:30	The Marriage of Figaro: Developing Policies to Successfully Manage Your Content Kristina Podnar, Principle, Nativetrust Consulting LLC
11:00	Engagement Time: Discussion with Speaker
11:15	Defining roles and responsibilities for executing Open Government Web mandates Christine Pierpoint, Welchmanpierpoint
11:45	Engagement Time: Discussion with Speaker
12:00	Hosted Luncheon at the Willard
1:00	Web Strategy: A case study at the US Dept of Education, Federal Student Aid Holly Anderson, Project Manager and Lead for Collage.gov, Federal Student Aid, Dept of Education
1:30	Engagement Time: Discussion with Speaker
1:45	Creating a unified open government policy and governace framework Francisco Reinoso, Associate Director for IT Strategy and Technology Projects, Department of Transportation and Jennifer Gustetic, Associate, PhaseOneCG
2:15	Engagement Time: Discussion with Speaker
2:30	Refreshment Break
2:45	User Research and Usability Testing: Techniques and Tips for Optimizing Government Web Sites  Kirsten Miller , Information Architect and Toral Contractor, Director of User Research NavigationArts
3:15	Engagement Time: Discussion with Speaker
3:30	Incorporating Web Analytics into the Web Development and Web Strategy Process to reach Agency Objectives Phil Kemelor, Vice President,  Semphonic
4:30	Engagement Time: Discussion with Speaker
4:45	Symposium Adjourns

Speakers

Guest Speakers: (in order of appearance)

Sanjay J. Koyani
Director of Web Communications
U.S. Food and Drug Administration (FDA)

Sanjay leads Web design and usability efforts for the FDA. As director, he sets strategic direction for FDA.gov and related media, including the implementation of a content management system, Web governance, continued evolution of FDA.gov, assessment of Web 2.0 opportunities, and institutionalization of user–centered design approaches.

Prior to FDA, Sanjay served as a Senior Usability Specialist in the U.S. Department of Health and Human Services (HHS) Web Communications Division. At HHS, he led Web design and usability efforts on HHS websites and other digital communication systems. He served as project manager for the development of key evidence–based resources—like Usability.gov, the first usability portal in the Federal government, and the Research–Based Web Design and Usability Guidelines resource—which help Web managers and designers create highly responsive and usable websites. Sanjay served as manager of the Web Design and Usability Section in the Communication Technologies Branch at the National Cancer Institute (NCI) from 1999 to 2003. From 1995 to 1999, He served with NCI's Patient Education Branch (PEB) as a Health Communications Specialist responsible for designing, managing, promoting, and evaluating multimedia health education and promotion programs targeted to patients, health professionals, and the public.

Sanjay holds a Masters of Public Health from the University of Tennessee and a Bachelor of Arts degree in Psychology from Purdue University.

Francisco Reinoso
Associate Director for IT Strategy and Technology Projects
Department of Transportation

Francisco Reinoso is the Associate Director for IT Strategy and Technology Projects at the Department of Transportation.  He functions primarily as the senior new media liaison between the Office of the Chief Information Officer and the political leadership at the Department. Francisco began his career in the mid 1990’s at a training company in Silicon Valley, providing software education services for clients that included Intel, Advanced Micro Devices, and Seagate Technologies. He subsequently spent several years travelling the country as a software developer and consultant. Prior to joining the Department of Transportation, Francisco was a Senior Staff Software Engineer for General Dynamics Information Technology, where he developed numerous web applications in support of Navy FMS contracts in the company’s Program Management Database department. Francisco has a B.A. in Theatre from Santa Clara University.

Holly Anderson
Lead for College.gov, Project Manager on the Integrated Student View initiative
Federal Student Aid
Department of Educations

Holly Anderson (M.Ed., PMP) is a Certified Project Manager in the Student Aid Awareness and Application Services Unit at Federal Student Aid, a subsidiary of the U.S. Department of Education.  She has led many consolidation projects at Federal Student Aid including XML Schema development and standardization, Enterprise Data Management, and the current Integrated Student View project - consolidating the content and functionality of 17 student-facing websites.  Previous experience includes her work as a Senior Consultant for Bearing Point and time in a variety of positions in financial aid administration in colleges and universities around the country.  She holds a Master’s degree in higher education administration from The University of Toledo and an undergraduate degree in psychology from Ball State University.

Subject Matter Experts and Instructors:

Christine Pierpoint
Partner, WelchmanPierpoint

Christine Pierpoint is a partner at WelchmanPierpoint. She leads the charge on client projects, breaking down organizational silos to better analyze Web governance and management challenges —and put Web operations in line with business goals. Christine turns high-level ideas into customized governance plans for Federal clients. At the same time, she works with senior leadership to help improve Web operations effectiveness. With first-hand experience in both the private and public sectors, Christine knows how to face the most complicated Web operations challenges head-on.

Kristina Podnar
Principle, Nativetrust Consulting LLC

Kristina Podnar is an information management consultant with over eleven years experience helping organizations achieve their content management and portal solution goals. Her experience spans the government, private, and non-profit sectors, as a government employee, management consultant, and entrepreneur.

Kristina is a certified Project Management Professional (PMP), with expertise in large-scale cost and time-constrained systems deployments, and the strong ability to support multiple simultaneous projects with strict attention to detail.  She was employed in the intelligence community prior to commencing her client work with agencies including the F.B.I., U.S. Department of Agriculture, U.S. Small Business Administration, and the U.S. General Services Administration, to private sector clients Delta Dental, BEA (now Oracle), and Fannie Mae, as well as to associations and non-profit organizations American Society of Civil Engineers (ASCE),  St. Jude’s Hospital, CARE International, and PBS.
 

Jennifer Gustetic
Associate, PhaseOneCG

Ms. Gustetic’s experience has focused on the public sector with concentrations on open government, grants management, technology policy, and solution design. Most recent experiences have involved the combination of enterprise architecture and strategy consulting to help define and foster business transformation within the public sector. Ms. Gustetic spent several years as a Federal employee at the Transportation Security Administration (TSA) as the senior program analyst for $400 million in annual transportation security grant programs. She was honored as a TSA-wide Unsung Hero for her work on modernizing the grants programs. Currently, Ms. Gustetic is working with the Department of Transportation (DOT) to modernize their grants management approach, both at a system and business process level, develop a DOT-wide strategy for implementing "Open Government" principles, streamline their IT policy development process, and determine a data.gov data prioritization strategy. Ms. Gustetic is experienced with social media and has led the development of a federal government blog from conception to operations. Ms. Gustetic has also authored several papers on topics ranging from e-government, to security policy, to harnessing public-private partnerships to optimize public service delivery. Ms. Gustetic holds a masters degree from the Massachusetts Institute of Technology in Technology Policy and a bachelors degree from the University of Florida in Aerospace Engineering.

Phil Kemelor
Vice President of Strategic Consulting Services
Semphonic

Phil is Vice President, Strategic Analytics for Semphonic, and manages the company’s government and non-profit practice.  In his role with Semphonic, Phil leads web analytics strategic planning and governance projects and web metrics development and vendor selection engagements for organizations such as the National Cancer Institute, National Heart Lung and Blood Institute, Consumers Union, AARP and National Geographic. Through this project work, he has refined Semphonic’s strategic planning framework to encompass analysis of an organization’s relationship to web analytics based on management commitment, communication, organization, metrics, process and solution assessment.

Phil also serves as the lead analyst for The CMS Watch Web Analytics Report, an annual evaluation of web analytics software vendors.   Phil’s 13 year career in web analytics includes his developing of one of the first web analytics program offices in the world at Bell Atlantic (currently Verizon), serving as Principal Consultant for NetGenesis, a first-generation web analytics software company, and writing The Executive’s Guide to Web Site Measurement and Testing.

Kristina Podnar
Principle
Nativetrust Consulting LLC

Kristina Podnar is an information management consultant with over eleven years experience helping organizations achieve their content management and portal solution goals. Her experience spans the government, private, and non-profit sectors, as a government employee, management consultant, and entrepreneur.

Kristina is a certified Project Management Professional (PMP), with expertise in large-scale cost and time-constrained systems deployments, and the strong ability to support multiple simultaneous projects with strict attention to detail.  She was employed in the intelligence community prior to commencing her client work with agencies including the F.B.I., U.S. Department of Agriculture, U.S. Small Business Administration, and the U.S. General Services Administration, to private sector clients Delta Dental, BEA (now Oracle), and Fannie Mae, as well as to associations and non-profit organizations American Society of Civil Engineers (ASCE),  St. Jude’s Hospital, CARE International, and PBS.

Lead Instructor:

Ken Fischer
Founder OpenGovLabs.org and CIO for ClickforHelp.com Inc.

Ken Fischer is Founder of OpenGovLabs and Director of Gov 2.0 Events for Potomac Forum.  He has been involved in the Gov 2.0 movement creating continuing education workshops or as a or sponsor and solutions provider for the third year now.  Ken’s interest is in how technology can enable Government to be more effective, efficient and accountable through transparency, participation and collaboration. Ken also actively blogs on Open Government.

Ken also is the CIO for ClickforHelp.com Inc, a web-based software and social media strategy company. At CFH, Ken has led over 100 software and web projects including creating online communities, tools to measure the effectiveness of public service announcements and web based messaging as well as online collaboration tools with unique search capabilities.  Ken has also led software development projects as diverse as finding news way to better deliver reliability centered-maintenance, project management and onsite visual inspection.

Ken Fischer creates training programs for the planning and implementing of Open Government but does not speak here for any federal, state or local governments.  Ken also blogs about the commercial side of web 2.0 at web20blog .

Registration

 

New Lower Fees: Reduced Symposium Fee in Support of the Administration's Goal to Reduce Federal Spending:  
Government: $995 
Special Government Reduced Registration : $595 
Industry : $1095       
Special Industry Registration:  $695 

Includes Continental Breakfast, Presentations, Refreshment Breaks, and Luncheon

Please Note:
Potomac Forum Workshops and Symposia are 100% Educational Events. The Training is NOT supported to Advertisers or Sponsors. Other "events" tell you what Sponsors or Advertisers Want you to Hear - Potomac Forum Workshops inform you on what you need to know to do your job!  We have over 27 years of providing high quality training to the Government.

Cancellation Policy

Confirmed registrations who cancel within 3 business days of the program will be subject to a $250 cancellation fee. Registrations cancelled after the program starts are subject to the full registration fee. Substitutions can be made at any time. In the event a particular training workshop is cancelled, the liability of Potomac Forum, Ltd is limited to refund of any prepaid registration fee.

Meeting Location

Willard InterContinental Hotel
1401 Pennsylvania Avenue N.W.
Washington D.C. 20004
202-628-9100