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Planning and Implementing Social Media and Open Government Strategy and Efforts: What Executives and Managers Need to Know

February 3-4, 2010 – Willard InterContinental Hotel

 Special: State of the Union Budget Reduction Price:
In support of the President’s State of the Union message goal to  reduce the cost of government, Potomac Forum is Reducing the Price of Attending the Open Government Workshop.
We are inviting TWO PERSONS to Register for the Price of One.

 

 

 

Workshop Description

Planning and Implementing Social Media and Open Government Efforts: What Executives and Managers Need to Know

A 2 Day workshop for executives and managers who oversee social media and open government programs.

Featured:   How to prepare your submission to the OMB Requirements for M-10-06, the Open Government Directive, through the new Multi-Agency Open Government Methodology.

This 2-Day workshop is the first in a full series on Social Media and Open Government Planning  and Implementation to facilitate accomplishing the President's vision of a more transparent, participatory and collaborative government as well as meeting OMB requirements for social media and open government based on the  Open Government Directive (OMB M-10-06) .  View the ongoing Open Government Directive series. Note: You may send a different person to each day of this 2-day event with the purchase of a single seat.  Please alert us if you plan to do so.

Planning and implementing social media and open government efforts to to achieve the President's goal of a more transparent, participatory and collaborative government and fulfill the requirements of OMB's Open Government Directive (m-10-06) requires executives and managers to think differently about strategy, policy, governance, and performance management. We will go cover creating strategies and  cross-functional Open Government Teams to facilitate the implementation of social media and open government efforts.  We will also present how to evaluate organizational changes, a methodoloy for planning and implementing social media and open government efforts, a method to evaluate social media tools, understanding the principles of public engagement and knowledge management,  streamline policy creation around open government requirements and use of social media, and develop overall strategies to better accomplish agency mission goals and objectives.

Major Topics

These topics and learning goals will be covered in overview in the initial 2 day workshop and in detail in subsequent workshops in our Open Government Planning Series:

• The Multi-Agency Open Source Social Medial/Open Government Planning and Implementation Methodology
• Executive view of Social Media and Open Government Goals and Expectations 
• Creating Cross Disciplinary Teams for successful social media and open government efforts.
• Organizational Changes to Executive Governance to meet Open Government Goals
• Creating Enabling Policies for Social Media and Open Government
• Successfully Creating Participation Efforts
• Integrating Security into your Open Government Plan
• Changes to Performance Management Methods to Meet Open Government Goals
• Improving Financial Data Quality to Improve Transparency and Accountability
• Planning for Training of Personnel on social media
• Principles of Public Engagement through social media and Relating them to Mission Goals
• Principles of Knowledge Management and its relation to Social Media and Open Government
• How to evaluate Social Media tools for Open Government

What You Will Learn

How to

• Get Value for your agency through Open Government and Social Media Initiatives" 
• Use the Multi-Agency Open Government Methodology to plan and implement social media and open government efforts which increase program and agency performance.
• Create a Barrier-Free Policy Decision Process to enable successful use of Open Government  Tools
• Plan online campaigns for public participation based on lessons learned from NAPA's National Dialogues supporting the White House and DOD.
• Think differently about Performance Management when planning and implementing Open Government and Social Media efforts .
• Create Cross-Functional Open Government Teams which are efficient and effective at implementing the President's vision of a transparent, participatory and collaborative government.
• Evaluate organizational changes and web strategy to plan effective open government and social media efforts.
• Select the best software tools for an open government or social media initiatives.
• Use the Principles of Knowledge Management and how they can serve as a guide to making collaborative program and agency performance improvements.
• Decide whether a collaborative effort will add value to a program or initiative.
• Interpret the new Agency Transparency Index will be used to measure transparency at the agency level.
• How to evaluate new measures and metrics for social media and open government efforts.

Why You Should Attend

• If you are managing an organization which is planning or implement social media or open government efforts.
• To understand who should be involved in social media and open government planning and how to select them for success.
• If you need further guidance on what the President's vision of a more transparent, participatory and collaborative government entails.

Who Should Attend

• Executives and Managers responsible for efforts involving social media or open government
• Staff and managers who support social media and open government efforts which may include:

CIOs and Staff Communications Directors Program Executives Privacy Officers CISOs and staff IGs Legal Counsel

Public Affairs Managers Web managers Communications and Web Staff Policy Analysts HR Specialists Web Programmers and Developers Industry and Contractors who Support the Government are also invited to attend.

Format

• Presentations, panel discussion, and collaboration with attendees and speakers

Agenda

Day 1: Leadership Strategy, Policy and Governance for social media and open government efforts. 

7:30 AM	Registration and Continental Breakfast
8:30	Welcome Art Chankter,President, Potomac Forum
8:45	Process for Prioritizing Open Government Planning Aspects: Introducing the Multi-Agency Open Source Open Government Methodology Giovanni Carnaroli, Associate Chief Information Officer (CIO) for IT Policy Oversight at the U.S. Department of Transportation
9:15	Working Differently Starts with your Open Government Team Jodi Cramer, Program Manager for FEMA's Office of Chief Counsel's IT Projects, FEMA
9:45	Embracing Government 2.0: Leading Transformative Change in the Public Sector. Martha Batorski, Director, International, Global Public Sector, Grant Thornton LLP
10:15	Refreshment Break
10:30	Strategy and Governance for Open Government: Enabling your Agency from the Top Lisa Welchman, Principle, WelchmanPierpoint
11:00	Panel Discussion on Planning for Governance of Open Government Moderated by Maxine Teller, MixtMedia. Panelists: Jodi Cramer, Martha Batorski, Giovanni Carnaroli, Lisa Welchman
12:00	Hosted Luncheon at the Willard
1:00	Keynote:Getting Value for your agency through Open Government and Social Media Initiatives The Honorable Mark Forman, Partner KPMG (former Administrator, Office of e-Government and Informaton Technology, OMB)
1:30	Engagement Time: Discussion with Speaker
1:45	Creating a Barrier-Free Policy Process to enable successful use of Open Government  Tools Lovisa Williams,Deputy Director,International Information Programs (IIP) Bureau's Office of Innovative Engagement (OIE) Department of State
2:15	Engagement Time: Discussion with Speaker
2:30	Refreshment Break
2:45	Performance Management and Open Government: Improving Government and Achieving Open Government Goals  Robert Shea, Grant Thornton, LLP (former Associate Director for Management, Office of Management and Budget)
3:45	Bringing Governance, Performance Management, and IT together: A planned case study example Dan Mintz, Chief Technology Officer for the Civil and Health Services Group,CSC (former Chief Information Officer, U.S. Department of Transportation)
4:15	Engagement Time: Discussion with Speaker
4:30	Workshop Adjourns

Day 2: Integrating Transparency, Participation and Collaboration Efforts through social media and other tools to create a more open governments

7:30	Registration and Continental Breakfast
8:30	Welcome Art Chankter,President, Potomac Forum
8:45	Creating an Open Government Plan that Improves your Agency's Ability to Accomplish its Mission Goals and Exceed Expectations Heather Miller, Associate, PhaseOneCG
9:15	Engagement Time: Discussion with Speaker
9:30	Your workforce and Social Media Tools: Meeting the new challenges. John Moses, Acting Director, E-Rulemaking, EPA
10:00	Engagement Time: Discussion with Speaker
10:15	Break
10:30	Situation Assessment:  Step One in Public Participation Terry Fenton, Conflict Resolution Specialist, Conflict Prevention and Resolution Center, EPA
11:00	Engagement Time: Discussion with Speaker
11:15	Achieving and Managing Public Participation for Successful Social Media and Open Government Efforts Lena Trudeau, Vice-President National Association of Public Administration
11:45	Engagement Time: Discussion with Speaker
12:00	Lunch
1:00	A Process for Evaluating Social Media and Open Government Tools  Dalroy Ward, Chief, Information Services Branch, Information Access Division (IAD) Office of Environmental Information EPA
1:30	Engagement Time: Discussion with Speaker
1:45	Principles of Knowledge Management: Relating Collaboration to Mission  Dr. Robert Nielson  Knowledge Management adviser for the Army Chief Information Office/G-6
2:15	Engagement Time: Discussion with Speaker
2:30	Break
2:45	Transparency Index to track Citizen Perceptions of Government Agencies Dave Lewan, Director of Government/Public Markets, ForseeResults
3:15	Engagement Time: Discussion with Speaker
3:30	Planning to Measure Online Audiences and Online Success Denise Clayton Delahanty, Principal, Gallup
4:00	Engagement Time: Discussion with Speaker
4:15	Workshop Adjourns

Speakers

Guest Speakers: (in order of appearance)

H. Giovanni Carnaroli
Associate Chief Information Officer (CIO) for IT Policy Oversight at the U.S. Department of Transportation

Mr. H. Giovanni Carnaroli is the Associate Chief Information Officer (CIO) for IT Policy Oversight at the U.S. Department of Transportation. In this position, he is responsible for all areas of IT policy, investment management, Enterprise Architecture, governance, and security. Giovanni is a pragmatic, decisive, results-driven executive, with notable success in strategic planning, investment management, and governance. He is experienced in both public and private sector, with strong dedication to public service, through a Federal Government career and as a volunteer Fire Chief. He previously was the Program Director, IT Project and Portfolio Services in the Office of the CIO at the Federal Aviation Administration.  In this position, he was responsible for all aspects of IT capital planning and investment management; overseeing the development of the agency's IT business cases and IT portfolio; and implementing Earned Value Management and other program management best practices and processes.Giovanni also worked in the FAA's Office of Aviation Policy and Plans, where he was responsible for aircraft certification regulation, and prepared new policies and economic studies for funding facilities and equipment. In addition to his government career, he worked as an air transport management consultant. Giovanni is certified as a Project Management Professional by the Project Management Institute, and also completed the IT Project Management, CIO, Information Assurance, Enterprise Architecture, and E-Government Leadership Certificate Programs at the National Defense University.  He graduated summa cum laude in agricultural economics from North Carolina State University, obtained a Master of Business Administration from the University of Maryland at College Park, and a Master of Arts in security management from The George Washington University.

Jodi Cramer
Program Manager for FEMA's Office of Chief Counsel's IT Projects

Jodi Cramer has been a General Attorney at the Federal Emergency Management Agency (FEMA) since 2005. She is currently the legal advisor to FEMA's Social Media program as well as FEMA's Web Governance Committee. Prior to joining FEMA she worked as a contractor on policy issues for several government agencies. In addition, she has worked as a contractor working on content development and governance on websites such as: www.dol.gov, workers.gov, and the GSA First Gov.gov subscription center as well several private sector websites. She received her J.D. from the State University of New York at Buffalo, and her B.A. from New York University.

 

Lovisa Williams, Deputy Director
International Information Programs (IIP) Bureau's Office of Innovative Engagement (OIE)
Department of State

Ms. Williams is the Deputy Director for the International Information Programs (IIP) Bureau’s Office of Innovative Engagement (OIE). The mission of OIE is to create and implement Public Diplomacy strategies that use social media and traditional technologies engage the world in support of the President, the Secretary of State and key strategic policy objectives. OIE also develops innovative new media tools and products for the Public Diplomacy community and provides guidance and training for overseas posts.
Ms. Williams provides technical and project management expertise to Program Officers interested in implementing social media into their programs. Ms. Williams provides support for over 260 worldwide embassies and consulates. In addition to providing hands on expertise with emerging technologies, Ms. Williams advises the Public Diplomacy community and Department at large on the use of social media and the policies surrounding their use. Ms. Williams is the primary author for the Social Media Field Guide series. She teaches about ten classes a year on the use of social media for Public Diplomacy at the Department of State’s National Foreign Affairs Training Center. In her previous position, Ms. Williams advised the former Assistant Secretary of the Education and Cultural Affairs (ECA) Bureau on the development of a comprehensive digital strategy that included the development of the “ExchangesConnect” social network for international exchanges.
Ms. Williams provides social media guidance in conjunction with the Internet Steering Committee and based upon practical application and industry and government best practices. She is a primary contributor to the development of a social media use policy for the Department of State. She works diligently at building partnerships throughout the Department of State covering issues such as privacy, security, information assurance, intellectual property, licensing, records management, and human resources to name a few. Prior to working on developing the social media use policy, Ms. Williams drafted the social media guidance for the Department.
Ms. Williams is an active participant in the community advocating for Government’s use of social media. She is a regular speaker in the Government 2.0 community. Ms. Williams is a member of the Federal Web Managers Council’s Sub Council on Social Media as the representative for the Department of State. She served on the planning committee for the first Government 2.0 Camp and is helping to organize the next Government 2.0 Camp in Los Angeles, CA. Ms. Williams also serves on the Board of Advisors for GovLoop as well as a contributing member. Ms. Williams is a member of the Social Media Club DC, Government 2.0 Club, and is a resident of Second Life.

John Moses
Director
Collection Strategies Division, eRulemaking Program 
EPA

John Moses is the Director of the Collection Strategies Division at the
U.S. Environmental Protection Agency and Director of the inter-agency
eRulemaking Program.   At EPA, he oversees and sets agency-wide policy
and procedures and ensures compliance for EPA's Privacy Act, Freedom of
Information Act, Records Management, and Paperwork Reduction Act
programs and operates two fee-based services, including EPA's rulemaking
processing center and enterprise electronic records management system.
Recently, he was asked to lead EPA's development of an Open Government
Plan.

Mr. Moses also leads the federal-wide eRulemaking initiative, a leading
Open Government program.  The program's dual mission is to increase
public access to, participation in, and understanding of the federal
rulemaking process as well improve agencies efficiency and effectiveness
in developing regulations.  In this role, he is responsible for managing
the Federal Docket Management System and its public access portal,
www.regulations.gov.  In May 2009, the eRulemaking Program and its
partner agencies launched the Regulations.gov / Exchange web site, which
supports the use of innovative web 2.0 / social media technologies.  In
recognition of these efforts, Mr. Moses has received the 2009 Excellence
in Open and Transparent Government Award (AFCEA), 2008 CIO Leadership
Award (federal Chief Information Officers Council), 2008 Federal 100
"Agent of Change" award (Federal Computer Week), and two EPA Gold
Medals.

Mr. Moses has 18 years experience at the U.S. Environmental Protection
Agency. Before joining EPA, Mr. Moses served as a manager of state
affairs at a major trade association, conducted research on innovative
environmental programs at the Aspen Institute, and worked as a
management consultant in the private sector.  Mr. Moses received both
his Master's and Bachelor's degrees from Cornell University.

 

Dalroy Ward
Chief, Information Services Branch, Information Access Division (IAD)
Office of Environmental Information,- US Environmental Protection Agency

Dalroy has worked for years to make information in EPA’s databases easily available to EPA’s staff and directly to the public through web enabled applications such as EPA’s Envirofacts database and web site, MyEnvironment, and recently with a movement into mobile applications.  IAD has taken the lead in making Web 2.0 tools available for use by EPA staff, beginning with the use of open source wiki and blog software, and expanding our offerings by soon providing professional networking software.  EPA is using these tools to enable collaboration within the Agency, expand our collaboration to stakeholders outside of the Agency, and to reach out to the public to get input on topics such as watershed management, Enforcement strategy, and pre-rulemaking activities.

Lena Trudeau
Vice-President
National Association of Public Administration

Lena leads the National Academy’s service delivery organization, supervises the conception and execution of strategic initiatives, opens new lines of business and drives organizational change. She has recently worked on studies for the U.S. Coast Guard, the Federal Emergency Management Agency, the Environmental Protection Agency, the Department of State and the National Park Service. In addition, Lena is a founder of the Collaboration Project, an independent forum of leaders committed to leveraging web 2.0 and the benefits of collaborative technology to solve government's complex problems.

Lena brings over 15 years of consulting and management experience to the National Academy, leading multi-million dollar engagements for clients in the public, private and non-profit sectors. She received a Masters of Business Administration from the Richard Ivey School of Business at the University of Western Ontario and a Bachelor of Social Science in Political Science and Philosophy from the University of Ottawa.

Dr. Robert E. Neilson 
Knowledge Management Advisor to the Chief Knowledge Officer and Chief Information Officer, Army

Dr. Robert E. Neilson is the Knowledge Management Advisor to the Army’s Chief Knowledge Officer and Chief Information Officer. His chief duties include crafting strategy and programs to fulfill the Army’s vision of transforming to a knowledge-based force.  He is the primary author of the Army Knowledge Management Principles.  Formerly, he was the Chief Knowledge Officer (CKO), department chair and a professor at the Information Resources Management College, National Defense University. He has taught and lectured both in the U.S. and internationally including the Argentine War College, NATO Defense College, Italian Institute for Defense Studies, and in Asia and Australia. He has been a consultant with Computer Associates, DigitalNet, BAE, and federal agencies regarding knowledge management (KM) and scenario planning and has been a featured speaker at CIO and KM conferences domestically and internationally.

He holds a B.A. degree in US Government from Norwich University, an MPA from the University of Georgia, and a doctorate in Public Administration from the University of Southern California. He holds an honorary degree from the Argentine War College and is a graduate of the Industrial College of the Armed Forces, National Defense University. His publications include books and articles including "Collaborative Technologies and Organizational Learning" (Idea Group Publishing) and "Sun Tzu and Information Warfare" (NDU Press). His article, "Narrating the Vision: Scenarios in Action” appeared as the cover story in Futurist magazine and his latest article “Ensuring Strategic Direction: Using Principles-Based Strategy and Scenarios Together” appears in the inaugural issue of the World Future Review.

Terry Fenton
Conflict Resolution Specialist
Conflict Prevention and Resolution Center , EPA

Terry Fenton is a mediator, facilitator and trainer.  She joined the CPRC as a Conflict Resolution Specialist in May 2004, having worked as a paralegal with the Federal Deposit Insurance Corporation's Alternative Dispute Resolution Unit since 1991.  Previous to the FDIC, Terry worked for the Manville Personal Injury Settlement Trust, specializing in mass tort litigation, and for the law firm of Howrey & Simon.  Terry currently is Co-Project Manager for EPA’s ADR Services contract. Terry received her B.A. in Theatre from William and Mary and last spring received her certificate from the International Association of Public Participation (IAP2). 

Industry Experts and Instructors:

Honorable Mark Forman
Partner, Advisory Services, KPMG

Mr. Forman leads two major business elements: Advisory Services work for Civilian agencies of the Federal Government; and the Information Risk Management Service offering across all federal agencies. KPMG's Advisory Services practice brings senior experts and global leading practices knowledge to help clients improve performance and manage risk by identifying and evaluating issues, and providing informed, effective responses.

Prior to joining KPMG, Mr. Forman was a co-founder and Executive Vice President at Cassatt Corporation of San Jose, California. Cassatt provides enterprise software and services to help clients automate information technology operations and provide on-demand computing.

From June 2001 through August 2003, Mr. Forman was appointed by President George W. Bush to be the Administrator E-Government and Information Technology. From his position at the White House, Mr. Forman managed over $58 billion of federal IT investments, led the President's effort to create a more productive, citizen-centric government, and was responsible for the development and implementation of IT policies, including security and privacy. He established and drove the federal government's IT investment decision-making process and Federal Enterprise Architecture, ensuring alignment of IT spending with the country's most pressing needs.

His definition and deployment of a rigorous cybersecurity improvement process raised IT security from less than 20% to about 80% in two years. Mr. Forman also successfully led several thousand IT workers in 30 cross-agency teams to implement E-Government and e-Business initiatives, such as:

• Simplifying the Firstgov.gov portal using a "three-clicks to service" model that led to Yahoo's recognizing Firstgov.gov as one of the 50 most incredibly useful websites and a top-five rating from Nielson. Usage grew from about 400,000 to more than five million citizens per month.
• Creation of the first IRS free filing website, using a unique private-public partnership that enabled more than 60% of citizens to file electronically at no charge; used by 2.7 million people in 2003.
  
• Regulations.gov, the world's first government sponsored e-democracy initiative that allows citizens to go to a single website easily find, read and comment on proposed regulations; this saved nearly eight million dollars over the current fragmented approach.
• Consolidation of Federal payroll processing centers, saving over $1 billion.
• Restructuring federal professional development through the Golearn.gov website, which has trained over 100,000 thousand federal employees at pennies per course.
• Creation of six Line of Business consolidation initiatives, including Financial Management and Case Management. Mr. Forman also has held corporate management positions. As a vice president for E-business at Unisys Global industries (11/2000-6/2001), he was responsible for revamping the global public-sector offerings.
  

As a global principal at IBM Global Services, he helped government clients to leverage e-business to achieve order-of-magnitude performance gains (3/1997-11/2000). From 1990 until 1997, he was a senior professional staff member for the U.S. Senate Government Affairs Committee where he played a pivotal role in drafting and enacting major management reform laws. These included the Federal Acquisition Streamlining Act, the Information Technology Management Reform Act, and the Paperwork Reduction Act.

From 1983 to 1990, he was employed by the U.S. General Accounting Office for audits and studies of the Department of Defense, and by The Analytic Sciences Corporation, Inc. and Defense Group, Inc. as manager of Applied Operations Research consulting services. He earned a bachelor's degree in economics at the Ohio State University and a masters degree from the Harris Graduate School of Public Policy Studies at the University of Chicago. He is a Principal and CIO SAGE at the Council for Excellence in Government, senior fellow of the John C. Stennis Institute for Public Service, and Fellow of the National Academy of Public Administration. Mr. Forman has given well over 100 speeches on government reform and management, as well as testifying before the U.S. Congress and State of California Legislature.

Martha Batorski
Director, International
Global Public Sector, Grant Thornton LLP

Ms. Batorski has successfully led over 15 large-scale, business transformation initiatives for both public and private sector clients across multiple industry sectors.  
She is an expert in Organizational Change (PhD), strategic planning, business architecture, innovation (M.S. Technology Management), and executive decision making under stress.  
Ms. Batorski helped to develop an enterprise-maturity based organizational assessment featured in HBR with Dr. Michael Hammer in 1997, and is now re-tooling this assessment in her leadership role as Chair of the Process-Based Management group of the Consortium of Advanced Management (CAM-I).  

Prior to her 19 years of consulting expertise at DMR Group, Accenture, and Grant Thornton, Ms. Batorski’s background included 10 years of executive leadership at the RAND Corporation, Orion Pictures Corporation, and Lockheed Corporation.   She launched Batorski Stevens & Associates, Inc., in 2003, which was awarded the 2004 Emerging Business of the Year Award from the Association of Women Business Owners (NAWBO).  

Ms. Batorski joined Grant Thornton in Alexandria, VA in 2009 where she focuses her thought leadership and client experience on the transformation to effective government within the Global Public Sector. She currently leads Grant Thornton’s Government 2.0 and Change Management 2.0 practice.

 

Robert J. Shea
Director, Grant Thornton LLP
(former Associate Director for Management, Office of Management and Budget)

Robert J. Shea is a Director, Grant Thornton Public Sector.  Robert provides thought leadership and assistance to government clients in the areas of management, performance and related issues.

Robert served as the previous Associate Director for Management, Office of Management and Budget (OMB).  He headed the President's Budget and Performance Integration initiative.  A graduate of Connecticut College and South Texas College of Law, Robert was a Professional Staff Member with the House Committee on Government Reform from 1995 through 1996.  There he had responsibility for examining the economy and efficiency of government programs, and acted as liaison with the government's Inspectors General. 

In 1997, Robert worked as Legislative Director for Congressman Pete Sessions (TX), where he organized the Results Caucus, a group of Members of Congress dedicated to results-based management and solving many of the government's major management problems.  In early 1999, Robert was named Counsel to the Senate Committee on Governmental Affairs where, in addition to general oversight of Executive Branch management, he was charged with oversight of the implementation of the statutory framework for performance-based government, including the Government Performance and Results Act and the Chief Financial Officers Act.

 

Lisa Welchman
Founding partner of WelchmanPierpoint

Lisa Welchman is the founding partner of WelchmanPierpoint. She has pioneered the field of Web Operations Management by distinguishing Web strategy, governance, execution and measurement as it pertains to large Web sites, and creating innovative, practical solutions for clients. Lisa wields a sharp ability to define and distinguish the over-arching principles of designing and maintaining large Web sites and is a recognized thought leader in the area of information governance.Lisa leads consulting engagements with a combination of high-level strategic vision, clear understanding of the challenges of senior executives, and real-world problem solving. Lisa is a sought after speaker for Web management conferences and symposiums for her insightful analysis of the complex problems faced by large-scale Web sites. Her past clients include The World Bank, The US Food and Drug Administration, USA.gov, the Radcliffe Institute for Advanced Study at Harvard University, Clorox, Wells Fargo, the Social Security Administration, and Seattle Times Interactive, among others.Lisa has been working with large Web properties since 1996 when she joined Cisco Systems. As Web publishing program manager, she was instrumental in the design of the first large-scale Web content management system for http://www.cisco.com/ and established the first community of practice for Cisco Connection Online Web publishing stakeholders. Prior to her work with Web content management, Lisa was a ratings analyst and coordinating producer for King World Productions. Lisa holds a BA in Philosophy from the University of North Carolina and was a Philosophy Fellow at Columbia University.

Maxine Teller
Founder
MiXT Media Strategies

Maxine Teller is the Founder of MiXT Media Strategies, Maxine is a strategy consultant with over 15 years of success developing new revenue opportunities and expanding distribution for corporations, organizations and government agencies. MiXT Media Strategies helps clients understand and embrace the cultural shifts catalyzed by social media tools and Web 2.0 technologies to continue to achieve their business objectives in our increasingly collaborative world.
Maxine is a thought leader in the social media discourse. Her blog, MiXT Media, explores the intersection of media, innovation, communication, society and technology. She is a frequent presenter at conferences, participates in blog discussions, and microshares across multiple social networks.
Maxine created the strategy and participation plans for the U.S. Department of Defense's New Media Directorate, defined the new media communications strategy for the America Supports You Freedom Walk, and mapped the competitive landscape for social media website creator Freewebs.Before the social media renaissance, Maxine advised media companies on business strategy, distribution and marketing. Clients companies have included XM Satellite Radio, Comcast Cable, The HealthCentral Network and the Pentagon Channel. Prior to founding MiXT Media Strategies, Maxine directed strategy and business development at Washingtonpost.Newsweek Interactive, managed and grew the USATODAY.com account for interactive agency marchFIRST, co-founded startup StockGift.com and let global client teams through strategic innovation initiatives at IdeaScope Associates. Maxine holds a BA in sociology from Brandeis University and an MBA from Georgetown University. She resides in Washington, DC with her husband and two children.

 

Heather Miller
Associate, Phase One Consulting Group

Ms. Miller’s experience is focused on strategy consulting, communications, change management, open government and enterprise architecture.  Her most recent experiences have involved the combination of enterprise architecture and strategy consulting to help define and foster business transformation within the public sector.  Ms. Miller is the Co-Lead for the Phase One Consulting Group’s Open Government practice and is developing a strategy for implementing Open Government principles of transparency, collaboration and participation.  Currently, Ms. Miller is supporting the Chief Information Officer (CIO) at the National Highway Traffic Safety Administration (NHTSA) in developing an actionable enterprise architecture strategy and providing support to the Consumer Assistance to Recycle and Save (CARS)/Cash for Clunkers project.  Ms. Miller’s recent work for the Department of Interior’s enterprise architecture program was focused on leading the development and implementation of a comprehensive communications plan to guide DOI’s EA outreach efforts to a wide range of stakeholders.  In addition, Ms. Miller participated in the development of the Federal Segment Architecture Methodology (FSAM) and was a key member of the Data.gov project team, where she led the design and development of the Data.gov website and application.  Ms. Miller holds a bachelor’s degree from Towson University in Business Administration and eBusiness.  

Daniel G. Mintz
Chief Technology Officer for the Civil and Health Services Group
CSC
(Former Chief Information Officer U.S. Department of Transportation)

Daniel Mintz  is the Chief Technology Officer for the Civil and Health Services Group at CSC. In this role, he serves as a strategic thought leader, responsible for identifying key current and future customer requirements, interfacing to CSC’s industry leading technologists and scientists, and identifying capabilities gaps which need to be filled. He serves on an internal CSC cyber-security Tiger team and is a member of the AFCEA cyber-security committee. Mintz is active in government and industry trade groups, holding leadership roles in ACT-IAC and TechAmerica.

Previously, he served as the Chief Information Officer (CIO) for the United States Department of Transportation (DOT). As CIO, Mintz was the principal advisor to the Secretary on matters involving information resources and information services management. Notable achievements included the creation of the Department-wide Cyber-Security Management Center, CSMC, management of all IT and telephony assets during the move to the new Departmental headquarters, and establishment of a number of Government 2.0 initiatives putting the Department at the forefront of the social networking revolution within Government. In 2008, he was a Federal 100 award winner and was the initial recipient of the Federal CIO Council Government 2.0 award.

Mintz came to DOT from Sun Microsystems, where he was the Director for Government Compliance Programs leading a corporate-wide group responsible for security, legal, and regulatory compliance for Sun’s US Government business. Over the previous ten years he had P&L responsibility for large government and commercial programs both domestic and international.

For over thirty years Mr. Mintz has held senior positions leading product marketing efforts, managing the implementation of software development, and performing technical consulting. He was appointed as a Delegate to the White House Conference on Aging in 2005, focusing on the utilization of technology to support improved medical delivery and the special issues of the nation’s senior citizens. He earlier served as a member of the State of Maryland Advisory Panel on Electronic Commerce providing advice on legislation necessary to enable on-line commerce in the state.

He speaks at many conferences and events on Government 2 (and 3).0 and cyber-security issues, writes a blog covering organization disruption, technology development, and movie reviews at http://www.ourownlittlecorner.com/,; and is on Facebook and ‘tweets’ using the name technogeezer.

Mintz earned a Bachelor of Science degree from the University of Maryland, and a Masters in International Management from the University of Maryland University College. He currently is an adjunct professor at Syracuse University and at the University of Maryland University College (UMUC) and serves as an advisor to Cyberwatch, an NSF funded educational initiative, and to the University of Maryland University College Cyber-security Laboratory.

 

Denise Clayton Delahanty
Principal
The Gallup Organization
 

Denise Clayton Delahanty is a Principal –Strategic Consultant with Gallup’s Government Division. She is an accomplished consultant with over 25 years experience in developing organizational and marketing strategies. Herpassion lies in the alignment of an organization’s identity with the internal organizational mission and developingways to help leaders leverage their external and internal human capital to deliver. She displays solid expertise across a full range of planning approaches, including investigation, analysis, group process, brand, and solution-building.

Using innovation and creativity, Clayton Delahanty consults with clients and helps them develop an “ownable” advantage. Clayton Delahanty has worked with clients in federal and state government including the FAA, GSA, US Mint, the Navy SEALs, Department of Energy, Federal Highways, members of the intelligence community, etc., and private sector companies in the high technology, medical device, hospitality, healthcare, analytical services, industrial, financial services, transportation, and food industries, among others.

Prior to joining Gallup in 2005, Clayton Delahanty worked for several organizations based from the East to West Coasts, and running her own strategy consulting firm. Additionally, she was vice president of Strategic Planning and Research for Rapp Collins. She has been a guest lecturer at the University of St. Thomas on “Innovation & Creativity”; a speaker at chambers of commerce on engaging customers and employees; a speaker at various industry associations on “ISO 9000 Systems”; and a speaker at State of Minnesota managers’ meetings on “Strategic Planning, Business Planning, and Customer Integration.”

Clayton Delahanty received the Governors’ Partnership Award for the State of Minnesota, and received the Top 100 Leader designation from Rapp Collins Worldwide. She also has published an article titled, “Integrating the Customer,” for the Performance Management Sub-Committee of the National Transportation Research Board.

Clayton Delahanty earned a bachelor’s degree in international relations from Carleton College in Northfield, Minnesota, and a master’s degree in business administration from Cornell University in Ithaca, New York.

Clayton Delahanty earned a bachelor’s degree in international relations from Carleton College in Northfield, Minnesota, and a master’s degree in business administration from Cornell University in Ithaca, New York. 

Dave Lewan
Director, Government & Public Sector Markets
ForeseeResults

Dave Lewan manages the sales organization focused on the public sector, including government departments and agencies, non-profit organizations, and higher education institutions. He leads ForeSee Results continuing expansion in these markets to help organizations measure and manage satisfaction of their website visitors.
Dave brings more than 20 years of experience with sales, leadership, online strategy, technology, and consulting. Most recently, he served as vice president of product marketing and management at Gevity HR, where he served as the primary leadership and planning force for Gevity’s product and solutions strategy.
Dave graduated from the University of Minnesota with a degree in Speech Communications.

Organizer:

Ken Fischer
Founder GovCollab.org and CIO for ClickforHelp.com Inc .

Ken Fischer is Founder of Govcollab and Director of Gov 2.0 Events for Potomac Forum.  He has been involved in the Gov 2.0 movement creating continuing education workshops or as a or sponsor and solutions provider for the third year now.  Ken’s interest is in how technology can enable Government to be more effective, efficient and accountable through transparency, participation and collaboration. Ken also actively blogs on Open Government.

Ken also is the CIO for ClickforHelp.com Inc, a web-based software and social media strategy company.  At CFH, Ken has led over 100 software and web projects including creating online communities for Doctors, political constituents and office holders, tools to measure the effectiveness of public service announcements and web based messaging as well as online collaboration tools with unique search capabilities.  Ken has also led software development projects as diverse as finding news way to delivery reliability centered-maintenance, project management and onsite visual inspection.

Ken Fischer creates training programs for the planning and implementing of Open Government but does not speak here for any federal, state or local governments.  Ken also blogs about the commercial side of web 2.0 at web20blog.

Registration

Special: State of the Union Budget Reduction Price:
In support of the President’s State of the Union message goal to  reduce the cost of government, Potomac Forum is Reducing the Price of attending the Open Government Workshop.
We are inviting TWO PERSONS to Register for the Price of One.That is a 50% reduction in the registration price for two attendees and permits agencies to train more Executives, Managers and Staff  and learn about Planning and Implementing Social Media and Open Government Strategy and Efforts

Government: $1295 
Special TWO FOR ONE Government Registration : $1195
Industy: $1495       
Special TWO FOR ONE Industry Registration:  $1395

REGISTER TWO PERSON FOR THE PRICE OF ONE
GOVERNMENT AND INDUSTRY
Send your two person team 

Special Group Discount for Government:
For Groups  of three or more, please phone 703 683-1613
Register Two Persons from the same office and the Third Person receives a 50% discount (Government Only) 

Includes Continental Breakfast, Presentations, Workshop Notebook, Refreshment Breaks, and Luncheon each day

Please Note:
Potomac Forum Workshops are 100% Educational Events. The Training is NOT supported to Advertisers or Sponsors.Other "events" tell you what Sponsors or Advertisers Want you to Hear - Potomac Forum Workshops inform you on what you need to know to do your job!  We have over 27 years of providing high quality training to the Government.

Cancellation Policy

Confirmed registrations who cancel within 3 business days of the program will be subject to a $250 cancellation fee. Registrations cancelled after the program starts are subject to the full registration fee. Substitutions can be made at any time. In the event a particular training workshop is cancelled, the liability of Potomac Forum, Ltd is limited to refund of any prepaid registration fee.

Meeting Location

Willard InterContinental Hotel
1401 Pennsylvania Avenue N.W.
Washington D.C. 20004
202-628-9100