Potomac Forum, Ltd. – The Forum of Choice for Government & Industry Since 1982 ^TM

Engaging the Public Through Social Media: Implementing the President's Open Government Goals (Tools and Metrics)

May 19, 2009 – Willard InterContinental Hotel

 Government Speakers Include
Linda Y. Cureton - Special Keynote
Chief Information Officer (CIO)
Goddard Space Flight Center
NASA
----
Andrew Willson and
Richard Stapleton, Director
Web Communications Division
Senior Policy Advisor to the Assistant Secretary for Public Affairs
Department of Health and Human Services
---
Jeremy Ames
Innovator of the Contest Which led to
30 Video Public Service Announcements
EPA
---
Maxine Teller  and
Lt.  Jennifer Cragg
Influencing the Conversation Through Bloggers Roundtable
New Media Office
Department of Defense
---
Jack Bienko
Deputy Director for Enterpreneurship Education
SBA
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Kyle Carothers
NOAA Information Architect / New Media Producer
NOAA
 Produced First NOAA YouTube Channel and Podcast on iTunes

 

Workshop Description

The government's exponential adoption of social media is creating new opportunities to solve problems, disseminate information, and engage the public. Experts on social media and collaboration within government and with the public will discuss how their agencies have approached these challenges and measured the results.

What you will learn

• How do you manage a discussion board on a .gov website?

• How to effectively contribute to a wiki to collect and share information with others?

• How do you setup and maintain a government YouTube page?

• How do you measure and justify the ROI of social media?

• How do you measure effectiveness of twittering, facebooking or youtubing?

• How to measure success with some of the most popular social media techniques.

• Can can you listen to your audience through conversatrion, and why is it more valuable than a survey or focus group?

• How you identify and communicate with influential bloggers who could help your cause?
  

Why you should attend

• To learn about the opportunities as use of specific and potentially highly valuable social media techniques and how to begin to measure their effectiveness.

·       To learn about the opportunities as use of specific and potentially highly valuable social
              media techniques and how to begin to measure their effectiveness.
·       How can social media be an effective crisis management tool.
·       Learn parameters and tools to measure results in social media efforts.
·       To learn how other agencies are engaging the public using cutting edge social media tools
              and methods such as online contests and discussions.
·       To better understand how one can lead in a collaborative environment.
·       To learn to how to create and manage an agency Youtube page and
               online videos.
·       To understand how to have constructive online discussions.

Who should attend

• Government Executives, Directors, Managers and Program Managers who are or will be engaging the public via social media tools and techniques (or will be measuring results)

• Communications and Public Affairs Managers

• Program Managers

• Policy Analysts
• Web Masters
• Exernal Communications or Public Affairs Managers and Staff
• Industry Managers and Staff Supporting the Government
• IGs and staff
• Industry members who provide services to the government (Industry is Invited to Attend)
  

Agenda

Registration

Government: $895
Industty: $1,295

Special Reduced Workshop Fee in Support of the Administration's Goal of Improving Citizen Engagement
Special Government Registration : $595
Industry Registration:  $795
Includes presentations, Workshop Notebook, Refreshment Breaks, and Luncheon

Please Note:
Potomac Forum Workshops are 100% Educational Events.
TheTraining is NOT supported to Advertisers or Sponsors
Other "events" tell you what Sponsors or Advertisers Want you to Hear -
Potomac Forum Workshops inform you on what you need to know to do your job!  We have over 27 years of providing high quality training to the Government.

 

Speakers

Special Keynote
Linda Y. Cureton
Chief Information Officer (CIO)
National Aeronautics and Space Administration (NASA)
Goddard Space Flight Center (GSFC)

Ms. Linda Y. Cureton is the Chief Information Officer (CIO) of the National Aeronautics and Space Administration (NASA) Goddard Space Flight Center (GSFC) and leads the Information Technology (IT) and Communications Directorate.  As the CIO, Ms. Cureton is responsible for ensuring that GSFC’s information assets are acquired and managed consistent with Agency and Federal Government policies.  She is responsible for ensuring that the Center’s IT strategy aligns with NASA’s vision, mission, and strategic goals.   Prior to her arrival at GSFC, Ms. Cureton was the Deputy Chief Information Officer of the Bureau of Alcohol, Tobacco, and Firearms (ATF) and the Deputy Assistant Director for the Office of Science and Technology.  As the ATF Deputy CIO, she was responsible for ensuring that the use of IT for the Bureau’s mission and business requirements.   Previously, Ms. Cureton served as Associate CIO, Acting Deputy CIO, and Acting CIO of the Department of Energy. There, she had a broad range of responsibilities including: strategic planning, network and information security, and other IT related tasks.  She also served at the Department of Justice and was responsible for managing their Data Centers. As a strong advocate for the practical application of technology, Ms. Cureton is a member of organizations such as the Government IT Investment Council, the American Council for Technology, and Women in Technology.  She earned a B.S. from Howard University (1980) graduating magna cum laude with a major in Mathematics and a minor in Latin. She also received a M.S. in Applied Mathematics (1994) and a Post-Master’s Advanced Certificate in Applied Mathematics (1996) from Johns Hopkins University.

Gwynne Kostin
Director, New Media
U.S. Department of Homeland Security
Gwynne Kostin is Director, New Media for the U.S. Department of Homeland Security where she drives the use of new technologies to solve business problems and applies new media technologies to old government communications. She launched the first policy blog at a cabinet-level agency, developed a multi-agency a web disaster communications model, led the integration of web properties and policies following a merger of 22 agencies, established a search engine optimization program, and created the department’s first social media strategy. Prior to joining public service, she spent ten years in new technologies, including founding a successful Internet start-up and leading strategic Web communications in health care and education. She enjoys talking to interesting people and figuring out how things work.

Richard Stapleton
Director, Web Communications Division
Senior Policy Advisor to the Assistant Secretary for Public Affairs
Department of Health and Human Services

Richard Stapleton is Director of the Department of Health and Human Services Web Communications Division and is a Senior Policy Advisor to the Assistant Secretary for Public Affairs. He has been a leader in the development of federal government Web governance and an early advocate of topical reorganization of government content. Mr. Stapleton's career spans the spectrum of media. He was Executive Producer of CBS News Special Broadcasts and a Senior Editor at ABC News, and has published two books

John “Jack” Bienko
Deputy Director for Entrepreneurship Education
SBA
 
John “Jack” Bienko is SBA’s Deputy Director for Entrepreneurship Education.  His unit’s portfolio includes program oversight of SCORE, a counseling and training program composed of nearly 11,000 volunteers in over 800 locations nationwide, SBA’s Office of International Visitors, an online library of business publications, and special outreach initiatives directed toward target markets and entrepreneurship education. Mr. Bienko has contributed to special projects for the White House and has served as project lead on a series of SBA efforts including National Small Business Week and Business Matchmaking.  He previously served as SBA’s senior career official in a newly created unit designed to extend SBA’s outreach to corporate and trade association partners.  Additionally, Mr. Bienko has worked for the United Way, the City of Buffalo, NY, the U.S. Olympic Committee, the National Football League, the Special Olympics, and the John F. Kennedy Center for the Performing Arts.

Jeremy Ames
Innovator of the Contest Which led to 30 Video Public Service Announcements
EPA
Jeremy Ames joined EPA's Indoor Environments program in 2004 as a Presidential Management Fellow. As a member of the Radon Team, Jeremy's current responsibilities include developing strategies for the Radon Leaders Saving Lives campaign (RadonLeaders.org) with EPA's state and industry partners, for which he received the EPA bronze medal.  In 2008 Jeremy created the Test, Fix, Save a Life video contest, the first of its kind in the federal government, which led to the creation of over 30 video Public Service Announcements on the dangers of radon. Before joining EPA, he was a policy associate with the Environmental and Energy Study Institute.  Jeremy has a Bachelor's degree in Biology from the University of Wisconsin - Stevens Point, and a Master's Degree in Public Administration from the Maxwell School at Syracuse University.  

Ken Fischer
CIO , GovCollab.org
Program Executive
Social Media for Potomac Forum.
Ken Fischer is an invited expert for the W3C E-government Interest Group and co-founded ClickforHelp.com Inc., a social media software company in 2003. He has created the software behind several online communities, as well other types of web based application including widgets and facebook applications. Ken  creates innovative social technology and strategies through an audience centered framework. He advocates tightly integrating technology planning, selection and development with audience outreach efforts as essential ingredients to the success of social media solutions. He received a masters degree in Neuroscience from Washington University in St. Louis in 1996.

Deb Louison Lavoy
Director, Product Marketing
Digital Media Group, Open Text

Deb Louison Lavoy has worked for over 15 years studying what people need from technology, and trying to ensure that technology delivers. This includes focus on the real meaning and purpose of collaboration and knowledge capture. Deb has launched innovative online products at America Online, Adobe, and several startups. In addition to serving as Director of Product Marketing at the Digital Media Group at Open Text she is the Principal Consultant at Product Four.


Nancy B. Sternberg
Business Gateway Program Manager
SBA

Nancy B. Sternberg was selected as the Business Gateway Program Manager in May 2006.  In this role, Ms. Sternberg is responsible for working with representatives from 22 partner agencies to provide innovative information services to the small business community that save time and money, create conversation and enable collaboration.   

Ms. Sternberg previously worked at the Department of Agriculture (USDA) as a Program Manager in the Office of the Chief Information Officer leading a variety of business transformation and E-Government initiatives.  Ms. Sternberg brings years of experience in streamlining business processes and using information technology to provide better customer service.

Before joining the federal government, Ms. Sternberg was a senior consultant in several government consulting firms defining system requirements and facilitating business process reengineering efforts.  She has a Bachelor of Science degree in Management Information Systems from George Mason University.  She lives in Vienna, Virginia with her husband, a small business owner, and three children. 

Maxine Teller
Founder
MiXT Media Strategies
Maxine Teller is the Founder of MiXT Media Strategies, Maxine is a strategy consultant with over 15 years of success developing new revenue opportunities and expanding distribution for corporations, organizations and government agencies.  MiXT Media Strategies helps clients understand and embrace the cultural shifts catalyzed by social media tools and Web 2.0 technologies to continue to achieve their business objectives in our increasingly collaborative world. 
Maxine is a thought leader in the social media discourse.  Her blog, MiXT Media, explores the intersection of media, innovation, communication, society and technology.  She is a frequent presenter at conferences, participates in blog discussions, and microshares across multiple social networks.   

Maxine created the strategy and participation plans for the U.S. Department of Defense’s New Media Directorate, defined the new media communications strategy for the America Supports You Freedom Walk, and mapped the competitive landscape for social media website creator Freewebs.Before the social media renaissance, Maxine advised media companies on business strategy, distribution and marketing.  Clients companies have included XM Satellite Radio, Comcast Cable, The HealthCentral Network and the Pentagon Channel.  Prior to founding MiXT Media Strategies, Maxine directed strategy and business development at Washingtonpost.Newsweek Interactive, managed and grew the USATODAY.com account for interactive agency marchFIRST, co-founded startup StockGift.com and let global client teams through strategic innovation initiatives at IdeaScope Associates. Maxine holds a BA in sociology from Brandeis University and an MBA from Georgetown University.  She resides in Washington, DC with her husband and two children.   


Lt. Jennifer Cragg, US Navy
New Media Directorate
Defense Media Activity
DoD
Lt. Jennifer Cragg at the New Media Directorate/Defense Media Activity is anative of Superior, Wis, Lt. Jennifer Cragg graduated from University of Wisconsin Superior in May of 1998 with a bachelor's degree in Mass Communications/Political Science.  

In 2008, she reported to the New Media Directorate/Defense Media Activity. In her current assignment, she serves as a military liaison engaging in cutting-edge communication strategies and cultivating ideas with other military/government public affairs officers and leaders around the globe. Currently, she works on the DoD Blogger Roundtable program and hosts a weekly audio webcast on BlogTalkRadio.com called “DotMilDocs”. She also recently launched another weekly audio webcast on BlogTalkRadio.com called “Armed with Science: Research and Applications for the Modern Military.” 

Prior to her present assignment she was assigned to the Naval Media Center. During her tour, she completed the requirements for the PA Qualification Course – Distance Learning in September 2007. While at the Naval Media Center, she served as the deputy chief of publishing managing the day-to-day operations of Navy.mil and the production of All Hands magazine. Prior to her assignment at the Naval Media Center, Lt. Cragg served as an intelligence officer at Special Operations Command Europe as an all source analyst from January 2005 – November 2006. In 2006, her lateral transfer request from Intelligence to Public Affairs was accepted.  In 2002, Lt. Cragg returned to active-duty status as an intelligence officer. In 2003, she reported to USS Abraham Lincoln where she served as the multi-sensory interpretation officer.  During her inactive service, she worked for Wisconsin Public Radio and Minnesota News Network; and served as public relations director for Minnesota Multi Housing Association. She also completed various internships at WDIO-TV, KDAL-FM, and KATU-TV. She originally entered the U.S. Navy in 1989 as a radioman third class; she remained on active duty until 1994. From 1994 through 1998, she served in the U.S. Navy Reserves. Her awards include Joint Service Commendation Medal (1), Navy and Marine Corps Commendation Medal (1), Navy & Marine Corps Achievement Medal (2), Joint Service Achievement Medal (1), Navy Good Conduct Medal (1) and various other personal and service related awards.  


Michael Dumlao
Senior Consultant
Booz Allen Hamilton
Michael Dumlao is a senior consultant at Booz Allen Hamilton specializing in creative multimedia design and social media strategy with a focus on participatory risk and crisis communications. He has developed integrated online brand strategies for the Federal Emergency Management Agency, the National Protection and Programs Directorate, the Immigration and Customs Enforcement agency, and other entities in the defense, homeland security, and civil sectors.

Michael received training in multimedia design from the Sydney University College of Art, a B.A. in photography from the University of California in Santa Barbara, and an M.A. in Communication, Culture, and Technology from Georgetown University. Though he now calls Washington, DC home, Mr. Dumlao hails in equal parts from Manila, Philippines, Sydney, Australia and Santa Barbara, California.

 

Kyle Carothers
NOAA Information Architect / New Media Producer
NOAA

Kyle Carothers attended both the Air Force Academy and Howard University where he majored in Computer Based Information Systems and simultaneously developed a passion for graphic design and desktop publishing. Kyle has worked as a print and web designer since he established his company, Shadow Productions, in his dorm room in 1990.  He has 20 years of experience in working with local and national nonprofits along with federal and local government agencies.

Kyle Carothers has been a team member of NOAA's, Office of Ocean Exploration & Research web team for seven years. Specifically, he manages development and content for the nationally recognized Ocean Explorer website. He works directly with at-sea or on-shore content providers to collect and provide background material and daily logs from numerous signature expeditions throughout the year.

Kyle led a redesign effort in 2005 to integrate XHTML/CSS pages along with video and animation content immersion experiences. The site's goal is to communicate ocean science and exploration in new and exciting ways to the public. Kyle's work on the site has helped it become a huge success, with over 6 million visitors each year. The 2005 Gold Screen first place award from National Association of Government Communicators, and a 2007 Webby Award Honoree are two of the many awards garnered by the site. Kyle is also responsible for producing NOAA's first YouTube channel and its most successful Podcast on iTunes. Recently Kyle has led the development of others Social Media / Web 2.0 efforts such as the development of a Twitter feed and Ocean Explorers NOAA content syndication in Google Ocean.

Cancellation Policy

Confirmed registrations who cancel within 3 business days of the program will be subject to a $250 cancellation fee. Registrations cancelled after the program starts are subject to the full registration fee. Substitutions can be made at any time. In the event a particular training workshop is cancelled, the liability of Potomac Forum, Ltd is limited to refund of any prepaid registration fee.

Meeting Location

Willard InterContinental Hotel
1401 Pennsylvania Avenue N.W.
Washington D.C. 20004
202-628-9100